Here is a list of the comments I have made on others blog posts.





http://davefleet.com/2011/04/monday-morning-reads-social-preteens-eberts-voice-youtubian-politics/ (Pending approval by the author)










This Youtube video explains how to find a job during a recession.

I thought that this was a perfect chapter to end the semester for myself. Being a Senior (and planning on graduating, as long as I can pass this class!) I will be heading off into the real world looking for jobs. In order for me to start looking for jobs it is imperative to know what to do. I felt as if Chapter 20 gave me some great insight on how to look for jobs, and deal with interviews.

Job Search

The book states that there are 5 steps to take when looking for a job.

  1. Consider what interest me and start early: Looking for a job that interest me is vital, because I want to enjoy what I am doing almost everyday of the year. Another important aspect is to start early. By starting early you can get your name out there quicker than most others who are delaying their job search.
  2. Get a name: When you find a job that might interest you very much, you must try to obtain finding a name when writing an employer. This can show the employer that you went the extra mile when applying for the job. In this tough economy it is important to get ahead as much as you possibly can.
  3. Dispatch a personal letter: You want to write a personal letter directly to the person you will be interviewing with. You want to explain why you want to go into this particular organization, and why you want to talk directly with the interviewer. This will give you a lot of credibility going into the job interview.
  4. Call: It is also important to call the company, which not many people do anymore.
  5. Prepare an elevator speech: You want to prepare a 30 minute speech that sums up who you are. This is vital because it allows you to tell somebody who you are in a short amount of time.


(Seitel, 2010)

This chapter was vital in explaining how to search for a job, and go about conducting an interview. I feel that, today, many people are ill-informed on how to search for a job and in turn this often times leaves younger people jobless. However by reading this chapter I feel more prepared to go out into the real world and find a job after graduation.

Source: Seitel, F.P. (2010).  The Practice of Public Relations,  11th ed., Upper Saddle River, NJ: Pearson  Education, Inc.

Image taken from Google Images

This chapter explains that Management in PR is no different from that of other sectors in business. Management in PR is still out to set objectives and gain the best results from that sector as possible. The book says that Managment in PR “insist on results.” (Seitel, 2010) Results allows a company to see the certain progresses that they have made when dealing with consumers. The book says that Management in PR are forced to think strategically. Chapter 5 states that there are 5 questions that PR Managment must ask:

What are attempting to achieve, and where are we going in that pursuit?

What is the nature of the environment in which we must operate?

Who are the key audiences we must convince in the process?

How will we get to where we want to be?

(Seitel, 2010)

One very interesting aspects of this chapter was, setting public relations objectives. It is important for companies to define what its PR goals will be and how they will accomplish those goals. There are again 5 questions a PR department must ask when assessing the strategies of Public Relations.

Do they clearly describe the end result expected?

Are they understandable to everyone in the organization?

Do they list a firm completion date?

Are they realistic, attainable, and measurable?

Are they consistent with management’s objectives?

All of these questions must be asked when dealing with strategic PR. It is extremely evident when reading this chapter that management in PR is all about the end results. This should not be surprising, seeing as this is usually the goals of all companies and sectors within a company. The book stresses the importance of Management in the PR sector, and how there are a number of questions that must be asked in order to successfully complete Integrated Strategic Communication.

Source: Seitel, F.P. (2010).  The Practice of Public Relations,  11th ed., Upper Saddle River, NJ: Pearson  Education, Inc.

Image taken from Google Images

This was by far the most interesting chapter and section for me in the class. I was almost completely unaware of how complex dealing with a Crisis could really be. A Crisis can be defined as an unplanned event that has potentially negative results, and may damage the organization. (Seitel, 2010) There are many different steps to take when dealing with a crisis. The different steps include before, during, and after.

Before a Crisis

Two major goals a company should have before they enter into a crisis.

  1. Issue Management–this is essentially considering what issues your organization might have in order to start a crisis.
  2. Risk Communication– Telling people what they should do to avoid risks inside your company.

During a Crisis

There are 7 things to remember when a company acknowledges that they are indeed in a Crisis.

  1. Outside Scrutiny- people want information
  2. Insufficient information
  3. Panic
  4. Surprise-didnt know it was coming
  5. Escalating Events- things can get worse over time
  6. Loss of Control- sometimes a company will lose control in a Crisis
  7. Seige Mentality- A company wants to prevent people inside the community to not freak out.


The goals when in a Crisis are:

  • End the crisis– must figure out what is going on, explain the possible solutions, then make a decision about what the company needs to do.
  • Limit the damage

After a Crisis

There are 5 options after a Crisis

  1. Deny Responsibility
  2. Evade Responsibility
  3. Reduce Offensiveness of an Act
  4. Take corrective action
  5. Apologize

The main thing that a company wants to do is tell the truth to their employees and the public.

There are many different ways to deal with a crisis. Some companies deal with things differently, and some do a better job than others. One specific crisis that I was just made aware of is somebody accused Chilis of providing alcohol to a minor. (This is different from Applebees crisis) Chilis, thinking that this accusation was just made to exploit the company, came out and said that there is no way this could have happened because they do not even carry the product that they were being accused of providing. This is a perfect example of denying responsibility, because Chilis says there is no way this could have happened.

Source: Seitel, F.P. (2010).  The Practice of Public Relations,  11th ed., Upper Saddle River, NJ: Pearson  Education, Inc.

Image taken from Google Images

One of the major new phenomans growing in the business world today is the use of Social Media amongst businesses. Companies have come to realize that the possibilities when using Social Media to market themselves is really endless. There are many different forms of Social Media that a Company can use. The book states that four of the major social media outlets are: Myspace, Facebook, Bebo (mostly found in Europe), and Linkedin. However the book did not state Twitter, which to me is one of the major ways companies are marketing themselves online. Nevertheless Social Media has become a great way for companies to market themselves because it is free to use, and is a great way to bring consumers to a personal level when communicating with them.

One major use of Marketing using Social media is the use of Blogs. Until this semester in Comm. 306 I was not exactly sure how successful blogs could be to a company. But through class discussions, and reading the book I can see how useful blogs really can be to a company.

The book gives some really interesting statistics about blogs. Some of these are:

–1.5 million blogs created every second.

— There are about 11,000 spam blogs on the internet

— The number one blogging language is Japaneese.

(Seitel, 2010)

Blogs are used to enhance conversation among a company and consumer. Blogs allow companies to write information regarding their everyday activities, and gives the consumer an opportunity to comment to each blog post. This also allows for better consumer relations for a company. Another interesting thing about blogs is that people can turn to whatever types of blogs interest them. This could be sports, business, politics and really anyting you could possibly imagine. Blogs and Socail Media have grown to be a vital source of marketing for companies in today’s fast paced technological world.

Source: Seitel, F.P. (2010).  The Practice of Public Relations,  11th ed., Upper Saddle River, NJ: Pearson  Education, Inc.

This video from Youtube, explains some great ways for a smaller company to brand themselves

This specific chapter explains the many different ways to use integrated strategic marketing. One of the most important aspects of Integrated Marketing is third-party endorsement. Third-party endorsement is when the media has something to say about your product, and a company hopes that it is positive. The best thing about third-party endorsement is that it is much different from Advertising. First off you don’t have to pay for third-party endorsement like you do Advertising. The book also talks about how Advertising can be “Self Serving,” meaning that the consumer has a good idea about what the company wants you to get out of the ad or whatever program they are showing you. (Seitel, 2010) The great thing about third-party endorsement is that if the media say something good about your product or company, then immediately your credibility goes up in the eyes of the consumer. Mainly because they know that the media has not consulted the company about what they are going to say about them. If the media says something good about a specific product or company, then the public will also believe this product or company is worth checking out.

Another major aspect of Integrated Marketing is Building a Brand. Building a Brand is vital to attracting good and reliable customers to your product. The book states that there are 5 major principles that a company should go by when trying to Build a Brand.

1) Be Early: Making it established that your brand is the first of its kind is very appealing in the eyes of the consumer. Customers lover to see the pioneers in a particular industry, and credibility will raise if this is done correctly amongst a company. It is also important to note that it really doesn’t matter if you were the first brand of its kind, but it is vital to portray to the consumer that you were one of the first companies when dealing with a brand name.

2) Be Memorable: It is very important for a company to exploit its brand better than all others. Making your brand memorable in the minds of consumers will not only be a major asset to your product, but could also cut out some of the other competition. A great example of making a brand memorable would be the IPhone, and how Apple has made a memorable phone out of branding successfully.

3) Be Aggressive: When trying to create a successful brand it is imperative that a company continue to expose the brand to the consumer. Being aggressive with a brand allows for consumers to constantly remember that particular brand.

4) Use Heritage: Certain age groups are getting older and older. By using heritage a company can brand a product very well to growing generations.

5) Create a Personality: Having a personality as a company is very important in branding. By giving your company and brand a personality you allow customers to feel a certain connection to your product.

Source: Seitel, F.P. (2010).  The Practice of Public Relations,  11th ed., Upper Saddle River, NJ: Pearson  Education, Inc.